Campaigns :
SPE Convergence
The finale of SPE Fest—SPE Convergence. More than a gala, it’s where future engineers meet their industry, and a tradition takes shape.
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SPE Convergence
SPE Convergence is an annual prestigious gathering of Petroleum Engineering students from all levels at Palawan State University. The event features distinguished speakers from the oil industry, an oil rig miniature competition, the commencement of the Ambassador and Ambassadress tradition, and performances showcasing student talents.
For this year’s celebration, organized by the Society of Petroleum Engineers, the theme drew inspiration from The Great Gatsby aligned with the concept of “black gold,” symbolizing the oil industry. This was my first experience serving as a graphic designer for the Publicity Team, under the supervision of our creative director, though I was entrusted with full creative direction for this project.
I incorporated an Art Deco style throughout the campaign, using a black and gold palette to emphasize elegance and prestige. To complement the theme, we selected serif fonts to reinforce a formal and regal aesthetic across all promotional materials.
SPE Convergence on Social Media
Talent Night is a highlight event under SPE Convergence, where students take the stage to showcase their creativity and skills, whether through singing, dancing, or other performances.
For the Ambassador and Ambassadress poster, I used a drop-shaped negative space containing the silhouettes of a man and a woman. This design choice symbolizes both the petroleum industry and the candidates’ representation of beauty, intellect, and advocacy.
This promotional teaser video for SPE Con was developed based on the event theme created, with the storyline crafted collaboratively by the team.
On the right is a shot of the promotional material designed by our creative director, featuring the event poster displayed on a phone mockup.
The event itself was a success—students came in their best gala outfits as we celebrated student advocacies, talents, and achievements over a meaningful gathering.
Our promotional campaign achieved an engagement rate of over 80% of the student body, proving the effectiveness of the visuals and strategy. This experience made me hopeful and inspired to take on similar projects in the future.
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